El operador digital es una figura cada vez más valorada en las compañías, la persona que se encarga de la comunicación digital, que conoce a fondo la compañía y habla el lenguaje de las nuevas tecnologías, que sabe sacar el máximo partido a la mínima inversión para mejorar la imagen y el servicio de la empresa a clientes y proveedores… un crack. En España este servicio lo estamos ofreciendo con gran acogida en dog, pero a algunos les cuesta ver la necesidad.
Por si sirve para aclarar su utilidad, esta es la oferta de trabajo que la campaña de Obama está circulando por la red:
Responsibilities will include planning and executing email campaigns
to support our 50-state organizing strategy and coordinating messaging
for more than 20 separate constituency groups.Description and contact info below.
Job Description:
Experienced writer/producers to work with email outreach team on
planning and writing effective email campaigns, identifying and
cutting recipient lists, construction of html emails and landing
pages, editing and quality assurance, and data analysis and reporting.Requirements:
* Excellent writing and editing skills with strong attention to detail
* Degree in Journalism, English, Political Science, or related field
* Minimum of one year of professional writing experience, preferably
for a progressive elected official or non-profit organization
* Experience constructing HTML emails and using mass email software
(e.g. Blue State Digital, Convio, GetActive)
* Functional knowledge of HTML
* Ability to work under deadline pressure and manage multiple projectsPreference given for experience with:
* Complex project management
* Supervision of junior and mid-level staff
* Email or speechwriting for political campaign or office
* Email list segmentation and mass mail platforms
* Graphic design and page layout
* Statistical analysis and reporting
* Online marketing and fundraising
Vale, no estoy plenamente de acuerdo con la forma en que se dice, sin embargo s